Insights - Non-traditional Qualitative
When I started Just Ask a Woman with Mary Lou Quinlan in 1999, we called focus groups the F word. And I still feel that way. Learning from consumers should feel intimate versus intimidating.
Ideation - Workshops
Nothing is worse than the pressure of seeing a "brainstorm" meeting show up on your calendar. Great ideas come from lots of places but they are less likely to come from a scheduled 45 minute meeting sandwiched between budget reconciliation and a conference call. Ideation is a different animal than brainstorming so it should be treated that way
Innovation - Co-creation
Inventing, evolving, and refining new ideas, products, and businesses is both art and science. A great innovation workshop leader should make it look easy so that your group can feel inspired and motivated.
Please contact for keynote speaking, panel moderation, or facilitation.