Insights - Innovative Qualitative

Anyone who thinks qualitative research is just focus groups needs a wake up call. Great qualitative comes from genuine curiosity about what makes people tick and the ability to put what you learn into greater context. Since 1999 when I co-founded Just Ask a Woman with Mary Lou Quinlan, I’ve felt strongly that learning with people should feel intimate versus intimidating.

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Ideation - Workshops

Nothing is worse than the pressure of seeing a "brainstorm" meeting show up on your calendar. Great ideas come from lots of places but they are less likely to come from a scheduled 45 minute meeting sandwiched between budget reconciliation and a conference call. Ideation is a different animal than brainstorming so it should be treated that way

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Innovation - Co-creation

Inventing, evolving, and refining new ideas, products, and businesses is both art and science. A great innovation workshop leader should make it look easy so that your group can feel inspired and motivated.

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