Jen brings her straight shooting style, her uncanny knack for trend spotting, and her strategic thinking to all of her work. She is sought after for her non-traditional qualitative research approaches, innovation and ideation techniques and her expertise on gender roles and drivers.
She has specialized in marketing with women for more than 15 years for clients including Westin Hotels, Glaxo SmithKline, Johnson & Johnson, Best Buy, IKEA, Bloomingdale's, Kraft, Guardian Insurance, Lifetime Television, and Estee Lauder.
Beyond the work for clients, Jen has a true passion for growing junior talent. The best part? She has been affectionately anointed a “fairy jobmother” by former employees because of her mentoring, her no nonsense approach to professional development, and because she teaches rising stars how to speak truth to power.
Her new position is as Managing Partner of OpenMind which is Hall & Partner's new division for innovative thinking through non traditional insights and ideation. Before this she was an EVP of Insights + Strategy for Now What and before that SVP at Insight Strategy Group. Previously she was the co-founder of Just Ask a Woman and co-authored "What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It." (2010). Earlier in her career she worked as a futurist for Faith Popcorn’s BrainReserve and in public relations. Jen’s reputation as a compelling speaker has made her a great guest on morning shows, during drive time radio and for business sections in every major market.
In 2008, she was awarded a prestigious Changing the Game Award from Advertising Women of New York for her fearless approach to client problem solving. She has been the keynote speaker for the Ad Club, Nashville AMA, and been a judge for the Stevie Awards in 2015.